Royal Envelope may not have invented soft touch coatings, but our experience and expertise continues to grow. Soft Touch coating is applied in-line on the printing press, and does not require any off-line treatment or processing. This coating feels leather-like, almost rubbery feel with a matte appearance to printed materials. While holding your Royal Envelope sample you can see a difference but it is much more obvious to the touch. Soft Touch is a non-yellowing coating and dries quickly.
Contact Royal or your sale representative for samples and ideas on how to increase the mailing results.